Track Review

Track Review: Make A Stand // Alexander Joseph

Have you ever heard of a guy named Alexander Joseph who appeared on Channel 4’s ‘The Superhumans Show’ in the run-up to the 2016 Paralympics? No, well I’m here to tell you all about him. The UK-based singer-songwriter has two passions in life with one main aim – to inspire and channel heartfelt messages in everything he does. Juggling sports and music, Alexander has toured the UK, competed on the international tennis circuit and supports various sports charities. We’re focusing on the music part of things.

Featured on Indie Music Centre, The Other Side Reviews, FV Music Blog, A&R Factory and several online radio stations/playlists, Alexander is reaching audiences across the globe. Described as “modernistic electronic indie rock” by A&R Factory, this talented artist shows he is not to be pigeon-holed. The latest addition to his repertoire is the single ‘Make A Stand’.

Following his indie-inspired single ‘Broken But Beautiful’, ‘Make A Stand’ adopts an acoustic style enhancing the moving message behind the lyricism. An inspirational single, Alexander touches on the challenges faced over the past year while adding a lingering sense of optimism. Encouraging community spirit to deal with problems, ‘Make A Stand’ is all about making a stand with like-minded people. I find the collaboration with singer-songwriter Tashara Forrest to be an excellent arrangement promoting the help we can each give one another.

Simplicity is the name of the game with ‘Make A Stand’. Not only are the warm tones steady and strong, but the simple use of acoustic guitars increase the poignancy of the single. Moreover, the simplistic lyricism is highly engaging with the personal narrative plunging you into his mindset. As basic as it is, Alexander creates a soothing soundscape with his indie meets pop ballad. Intriguing and enchanting, I can easily have ‘Make A Stand’ on repeat.

Side note: Alexander released an entertaining lyric video for ‘Make A Stand’ that can be seen here.

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